With uncertainty as the new normal, what we do know is that society and technology is evolving at a much higher speed than humans are.
In order to adapt and anticipate change, businesses need to continuously work at understanding customers at their core. User Experience (UX) Research is the systematic study of users on a basis of the behavioural sciences, and can be used to learn what remains constant and important over time.
Shilpi Sinha is a UX Researcher at Pandora Group and former acting Global Head of UX/UI at IKEA Group. She will share examples of UX research best practices and the impact of making research an integral part of the business.